I’m an SEO specialist in Dubrovnik, working on technical, international and AI search. In 8+ years I’ve worked in travel marketing, agency and in-house SEO, most recently recovering my own travel site from a spam hack and designing the search architecture for a 13-market lead generation business.
Under NDA · Destination wedding planning
A destination wedding agency in Croatia has had 512 enquiries since May 2025 with no paid advertising. Organic clicks doubled year on year while impressions stayed flat.
512 enquiries since May 2025, with no paid advertising
Own project · kompas.hr
My own travel site, kompas.hr, was hit by a plugin hack that put ~153,000 spam URLs in Google. A static rebuild cut the index to 44 pages; traffic has partly recovered.
~153k → 44 URLs in Google's index, at the peak in autumn 2025 and now
Under NDA · Healthcare lead generation
A ccTLD portfolio with a shared entity foundation got new markets producing leads faster. The established market declined in the same period; this covers why.
~½ the time for a new market to reach half the established market's lead volume
Test task · GEO audit, anonymised
A GEO audit of an online interior design service: AI engines used its page as a source but named it in 0 of 24 buyer answers. The seven steps I use, with real data.
0 of 24 unbranded buyer answers that named the brand
Mediterranean Experience · Corporate team building, Croatia
A Croatian team building market with a few dozen searches a month per city, where one booking is worth tens of thousands of euros. Seven city sites, each first locally.
7 city sites, each with its own Google Business Profile
Things I built or co-founded.
2024 – present · Pre-launch
Slow-travel brand for the 55+ market. I own the technology and marketing function: I built the site in Next.js, including the booking system, established the design system and brand identity, and set up the brand’s search and social presence.
2024 – present
Corporate social responsibility consultancy in the Croatian market, organising CSR activities for companies. I’m a marketing partner and part-owner, and I handle the website, search and content, and client acquisition. In 2026 I rebuilt csrcroatia.com in Astro.
2019 – present
A travel guide to Dubrovnik, Cavtat and Croatia, built on the domain of a defunct Croatian travel agency that I bought in 2019. It earns from display ads and affiliate links. After a plugin hack in 2025 I rebuilt it as a static Astro site.
Data before opinions.
Search Console, a crawl and the SERPs come first. Recommendations follow from what they show.
Architecture before content.
Entities, internal linking, hreflang and structured data are decided before anyone writes a page.
Specs others can build from.
I brief developers and writers in writing and QA what comes back.
Repeated work gets automated.
Audits and research run through Claude Code with the Ahrefs and DataForSEO APIs, not tool interfaces.