Each case study covers the context, the problem, what I did, what I owned versus the team, the result, and what I’d do differently.
Kompas · Croatian travel and news publisher
A spam injection took Kompas from 500+ organic clicks a day to near zero. Known URLs fell from ~70,000 to under 15,000, and traffic is back to about half and rising.
~70k → <15k URLs known to Google
Under NDA · Healthcare lead generation
A ccTLD portfolio with a shared entity foundation got new markets producing leads faster. The established market declined in the same period; this covers why.
~½ the time for a new market to reach half the established market's lead volume